What Are The Consequences?

All of these so-called new marketing tools and huge market changes are dramatically influencing the way we do marketing today; but the effect has not always been positive to customers and marketing in general. The problem is that so many of these new channels are quick to get started on them, easy to use, andContinue reading “What Are The Consequences?”

Good Marketing/Bad Marketing

  Customers are becoming more and more fed up, but really they are just tired and annoyed by bad marketing. Customers appreciate relevant information because it is the only way to be updated about what is interesting to them. Marketing has always been, and it will always be about being the connection between you abdContinue reading “Good Marketing/Bad Marketing”

The Consequences

The challenge is to find someone who can think. And be nimble in a very different, saturated and competitive marketplace. Inexperienced or careless marketers can look like good, sensitive and helpful to your business. But when they come under fire, then what? No one can be truthful and say they can do their job untilContinue reading “The Consequences”

Begin with the end in mind

How many times have you heard that comment? It’s a cliché because everyone says it, but almost no one lives it.   The owner of a printing company I know works really hard to make their clients feel special every time they give them work. He makes improvements to his business in all sorts ofContinue reading “Begin with the end in mind”