It matters what your customer thinks

Every time your customer touches your product he or she has an emotional connection. And that connection will be positive, negative, or indifferent. The true value of your product isn’t determined on price. Not on repeat business. It is determined on perceived value. The price on the package or on the wall will help toContinue reading “It matters what your customer thinks”

You Want People To Love You

Not the way they love food or music. You want people, after the first time they deal with your business, to run immediately to their closest friends and tell them how amazing you are and why they should go buy what you sell. Today. Not now, yesterday! You are now their hero and they can’tContinue reading “You Want People To Love You”

[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/189_queen-of-hearts_b_1280x1280.jpg” delay=”1250″] [/image_with_animation] Queen of Hearts – Art by Andrew Phipps The idea is that content should be engaging, entertaining, interactive, interesting, relevant, and useful. Anything visual can reach out and tell the exact story you want to hear.

Color is a balancing act.

Here is a short (haha!) lesson in color theory that I put together from my experience working week-in and week-out at San Manuel casino. With over 40 different acts every year, plus special promotions and events, I was able to track what colors sold an act that was determined to be a “dog” or hard-sell,Continue reading “Color is a balancing act.”

Everything has it’s own story and every time you communicate you should tell a story…

[image_with_animation animation=”Fade In From Left” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/andrew_phipps_9403_900x600.jpg” delay=”850″] [/image_with_animation] Everything in nature and life has so many stories to tell. My clients are not just companies they are people who also believe in the importance of remarkable stories. And every company has story after story. Just waiting to be told in an interesting and compelling way.Continue reading “Everything has it’s own story and every time you communicate you should tell a story…”

I ask myself the same question

[image_with_animation animation=”Fade In” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/sign-come-in.jpg” delay=”850″] [/image_with_animation]   What are you doing to make yourself valuable?   Every day, I ask myself the same question: What can I do today to increase value for my customers (blog readers, art lovers, Twitter followers, etc.), for my team and for my friends? I also ask these questions toContinue reading “I ask myself the same question”

IDEAS START AS WORDS

[image_with_animation animation=”Fade In From Left” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/03_18_10-carlos-mencia_0408-900×600.jpg” delay=”1750″] [/image_with_animation] Carlos Mencia – March 2010   Communication = words + visuals. Ideas are the only reason to communicate. They are integral to the process. Without a message, the conversation is incomplete.

The Most Dangerous Thing About Competitors…

…is your obsession with them. [image_with_animation animation=”Fade In From Left” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/animals-snails-sexing_8854.jpg” delay=”950″] [/image_with_animation] Stop struggling to be better than the competition. Be better than yourself!   We live in a giant community park called the internet. This makes everyone obsess over and get stuck watching and worrying about what the competition is doing. We followContinue reading “The Most Dangerous Thing About Competitors…”

Mike and Math

Warning! Explicit language: [image_with_animation animation=”Grow In” image_url=”https://secureservercdn.net/198.71.188.149/38e.93f.myftpupload.com/wp-content/uploads/2015/01/hulk-smash-photo.jpg” delay=”1750″] [/image_with_animation] I woke up from a sound sleep last night with an upset stomach. It growled like an angry grizzly bear annoyed by some hipster campers trying to get a wi-fi connection near his personal salmon stream. I got up and looked around in my cabinets forContinue reading “Mike and Math”

The World Is Built On Interactions And Not Transactions

Steve shows up on time. He designs two posters and three billboards by lunch, then sits back and waits impatiently for the five hours until he can leave to click down. And spends that time looking busy while bitching through email about how much he hates his job to a sympathetic spouse. All because heContinue reading “The World Is Built On Interactions And Not Transactions”