[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/220.127.116.11/38e.93f.myftpupload.com/wp-content/uploads/2015/01/189_queen-of-hearts_b_1280x1280.jpg” delay=”1250″] [/image_with_animation] Queen of Hearts – Art by Andrew Phipps The idea is that content should be engaging, entertaining, interactive, interesting, relevant, and useful. Anything visual can reach out and tell the exact story you want to hear.
[image_with_animation animation=”Fade In From Left” image_url=”https://secureservercdn.net/18.104.22.168/38e.93f.myftpupload.com/wp-content/uploads/2015/01/andrew_phipps_9403_900x600.jpg” delay=”850″] [/image_with_animation] Everything in nature and life has so many stories to tell. My clients are not just companies they are people who also believe in the importance of remarkable stories. And every company has story after story. Just waiting to be told in an interesting and compelling way.Continue reading “Everything has it’s own story and every time you communicate you should tell a story…”
[image_with_animation animation=”Fade In” image_url=”https://secureservercdn.net/22.214.171.124/38e.93f.myftpupload.com/wp-content/uploads/2015/01/sign-come-in.jpg” delay=”850″] [/image_with_animation] What are you doing to make yourself valuable? Every day, I ask myself the same question: What can I do today to increase value for my customers (blog readers, art lovers, Twitter followers, etc.), for my team and for my friends? I also ask these questions toContinue reading “I ask myself the same question”
[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/126.96.36.199/38e.93f.myftpupload.com/wp-content/uploads/2015/01/food-bottles-of-hot-sauce_9343_r1.jpg” delay=”550″] [/image_with_animation] One niche – 45 holes. And this is just one restaurant. What’s your niche and how do you plan to fill it? Have 23 target markets? My advice to you is simple: pick one. Focus all of your energy on one market, and then once you’ve madeContinue reading “The riches are in the niches”
[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/188.8.131.52/38e.93f.myftpupload.com/wp-content/uploads/2015/01/sign-parking-for-artists_2434.jpg” delay=”450″] [/image_with_animation] You’re not being paid to create art. You’re being paid to communicate a message. The best creative happens when we don’t try to design it and just get our ego out of the way. Just share the message. If your customer wanted a masterpiece, they would goContinue reading “How The Best Creative Happens”
[image_with_animation animation=”Grow In” image_url=”https://secureservercdn.net/184.108.40.206/38e.93f.myftpupload.com/wp-content/uploads/2015/01/sign-death-from-drowning_8959.jpg” delay=”950″] [/image_with_animation] What inspires you? Make the emotional connection be authentic. A movie? A label on a can? A directional sign at the beach? Recognizing and harnessing the spark is the hard part. Seek more inspiration.
[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/220.127.116.11/38e.93f.myftpupload.com/wp-content/uploads/2015/01/andrew_phipps_9354-900×600.jpg” delay=”850″] [/image_with_animation] What is your customer really looking for? We have a tiny farmers market in Redlands every Saturday morning. Each week these small local farmers show up and hope. They hope that someone might come by and buy something. And then hope even more that they will fallContinue reading “Hope is no way to do business”
Every time I open my mouth in a meeting my internal adrenaline button buzzes. This happens because I make a conscious decision to take a stand. And, I hedge my bets by qualifying this with a preamble. I become a little anxious that my opinion my not be the same as yours. I’m not alone. TheContinue reading “Hello world! Life is a risk…”
I never fail to surprise myself when I catch myself saying “It’s not personal, it’s business.” When in reality all business is personal and emotions come into play at every touch point. It has always been this way. When I was in high school and my history teacher, Mrs. Miller talked about how hunter-gatherers wouldContinue reading “It’s very personal”
[image_with_animation animation=”Fade In From Bottom” image_url=”https://secureservercdn.net/18.104.22.168/38e.93f.myftpupload.com/wp-content/uploads/2015/01/02_10_11-drake_9432b.jpg” delay=”1250″] [/image_with_animation] Drake performs at San Manuel casino on February 10, 2011. – Photography by Andrew Phipps